Channel 4 Aiming To Hook New, Younger Punters

John McCririckThe UK’s terrestrial television station Channel 4 have recently completely revamped their racing output for 2013, and have ceased using High Flyer Productions as the production company in charge of producing their racing output, and have started to utilize the services of IMG.

This has led to many armchair punters no longer being able to watch their favourite presenters such as John McCririck, John Francome, Alastair Down and Mike Cattermole to stop watching!

Whilst the decision to sack this team, many who have been presenting both the Morning Line and main Saturday afternoon show has caused many fans of the show to turn off, the aim it would appear is to get a new younger audience interested in the racing services Channel 4 offers, which are sadly littered with advertisements for betting and gambling sites.

In an attempt to get this younger audience, which one has to be alarmed at, due to the constant barrage of gambling advertisements viewers are showered with, they have replaced many of these experienced presenters, who always could be relied on to offer sensible gambling advice and views from both sides of the fence, with a new team of presenters.

Leading the team is Clare Balding, whose unusual presenting style, which many viewers have described as bossy, boring and dull, may fortunately not have the desired effect of attracting young potential punters, she is joined by equally uninteresting presenters such as Mick Fitzgerald and Graham Cunningham.

Let us hope the viewing figures continue to dwindle as they appear to be doing so at present, and as such we may see this revamped and now failing television show, which now only  appears to be aimed at getting people hooked on gambling, due to the sheer number of gambling adverts promoted, coming to its natural end.

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