Ladbrokes to Offer Betting Exchange
It has been a number of months now since Ladbrokes one of the biggest online and land based Betting site and Betting shop operators swooped to purchase the Betdaq Betting site and it would appear that they are not that far away now from adding this Betting Exchange service directly to their website.
It did take quite a number of people by surprise at the time when Ladbrokes purchased Betdaq, for being primarily a betting company that has their own team of betting market makers, and being such a betting company that allows their punters to take the Ladbrokes own gambling and betting odds it seemed a strange move which could affect their betting sites turnover and profit.
However once you realise that the betting exchange does earn them a steady and constant stream of income via a small fee charged upon it for every winning wager placed by a customer, then it does make sense for them to add this betting exchange to their website.
The way in which a betting exchange differs greatly from a standard betting site is that a punter can offer their own odds on any sporting event and as such another punter may find those odds too attractive to miss out on and as such snap them up.
The betting exchange operator with then take from the account of the punter offering those odds any potential winning payout that they will have to pay along with the stakes for the corresponding bet placed by another punter and once the result of the betting opportunity is known will then either pay the punter placing a winning wager or send the stakes from the punter to the person offering the odds if they won the bet!
A small fee is charge by the betting exchange and this is taken out of the winnings paid to either punter. It is expected that when the betting exchange goes live on the Ladbrokes betting site a large number of their customer will immediately start to use it for much better odds are often found on such betting exchanges.
Keep your eyes peeled on the Ladbrokes betting site for their web team are currently integrating the betting exchange and it is expected to go live in a very short amount of time, and when it does it is going to be one of the most used parts of their website for sure!